Wellness starts
at the Root
The Westwoods project is a regenerative wellness farm in British Columbia, rooted in food, botanicals, and long-term land stewardship.
Westwoods is built around the belief that wellness begins at the root — in healthy soil, nutrient-dense food, and a regulated nervous system. The farm exists to reconnect people with where their nourishment comes from, how healing plants are grown, and why what we put in and on our bodies matters.
Regenerative agriculture, botanical cultivation, and land-based education are integrated with unique farm accommodations that allow guests to stay on the land, slow their pace, and engage more deeply with daily farm life. These longer stays create the time and space required for hands-on learning, embodied experiences, and meaningful nervous system regulation.
By treating soil health, plant medicine, food systems, and human wellbeing as one interconnected ecosystem, Westwoods supports a return to intentional nourishment — restoring a farm-to-soul relationship between people, land, and long-term wellbeing.
Why We’re Doing This
The wellness industry continues to grow rapidly, with the global consumer wellness market valued in the trillions and expanding year over year as people increasingly prioritize holistic health. Canada’s wellness economy is among the fastest growing in the world, reflecting strong domestic demand for products and practices that support overall wellbeing. Yet much of the current market focuses on surface-level solutions rather than addressing root causes related to food systems, land health, and foundational nourishment. At the same time, consumers — especially younger generations — are seeking more meaningful connections to what they eat, how it’s grown, and how daily choices impact long-term wellbeing. Westwoods exists to meet that need by grounding wellness in regenerative agriculture, education, and land stewardship, shifting the conversation from quick fixes to informed, root-based health
Canada’s wellness economy is among the top ten fastest-growing in the world. Global Wellness Institute
The global wellness market is valued in the trillions and continues to expand annually. Shopify
Health-conscious consumer trends are increasing across demographics, with strong demand for products tied to nutrition, transparency, and preventive health. canadiangrocer.com
What We’re Building
Westwoods is being developed as a working regenerative farm supported by on-farm education, seasonal programming, and modest farm accommodations that allow people to spend meaningful time on the land.
The project includes a small collection of farm-integrated cabins designed for longer, education-focused stays that support participation in daily farm activities and deeper engagement with agricultural learning.
A flexible gathering space will host seasonal, farm-based programming such as farmers markets, cooking classes, workshops, and hands-on activities including u-pick flowers and lavender harvesting, creating opportunities for both community connection and applied learning.
Agricultural production will focus on a diversified mix of food and botanicals, including lavender, cranberries, and on-site beekeeping. These crops anchor the farm’s educational programming and support the development of small-batch, farm-to-body products.
Modest wellness infrastructure, including an on-farm sauna and hot-cold bathing area, will be integrated into the landscape and used in conjunction with programming such as yoga and sound baths, supporting slower, more intentional experiences that complement life and learning on the farm.
Our First Project:
WestWoods
Westwoods is being developed as a proof-of-concept for a more grounded approach to wellness—one that begins with land, food systems, and education rather than surface-level solutions.
While rooted in British Columbia, the intention of this work extends beyond a single farm. Through our sister company, The FoundHer Project, we plan to share the learnings, frameworks, and philosophy behind Westwoods to inspire others to build businesses aligned with root-based wellness. The goal is not rapid scale, but to help normalize regenerative, land-first models as a foundation for long-term wellbeing.
